Find Their Problem.
Solve it Better.
Clear powerful words for your website, emails, and marketing.
Your message should stop the scroll, not add to the noise.
Most business owners don’t know why their website copywriting isn’t working.
And when they try to figure it out, they dig themselves deeper into the mess.
You’re sure you must be doing it wrong, but you have no idea how to get it ‘right’
So you spend time ‘doing research’ which is just a business-y term for not taking action.
And then your competitor with the mediocre product and terrible grammar is blowing you away while you’re tweaking your headline for the 47th time.
Let’s face it: each day you overthink the words on your website, your customer is settling for the loudest voice, instead of the right one.
Yours.
But the second you nail what they’re actually desperate for, everything clicks.
I’m Jennifer, and this is what’s tripping you up.
After 20 years in corporate retail marketing, I’ve seen this happen countless times.
You’re writing about yourself instead of them—your copy focuses on what you offer, not what they need.
You’re treating copywriting like creative writing—you think it’s about sounding clever, but strategic copy follows proven customer psychology.
You’re guessing instead of getting clear on what they want—and without understanding what your customer is searching for, you’re just making expensive noise.
Here’s the good news: when you find the problem that’s keeping them up at night, you don’t have to second-guess a single word anymore.
That’s why I developed a process that guides you step-by-step to uncover what your customer is searching for, then craft the words that let them know they’re exactly where they need to be.
So many of the trendy things that were going around just didn't feel right for me. Jennifer knew exactly what to do! She listened and really got the messaging of my business. From there she was able to create website and marketing copy that sounded like me (but even better!) that spoke directly to my audience.
Norma Maxwell, Midlife Fitness Coach and Mentor
3 Simple Steps to
GET CLEAR
First we use a thoughtful, strategic process to get laser-focused on what solution your customer is searching for, and how you can help them. We don’t move on until you feel like we’ve nailed it. (secretly, this is the most fun part of all!)
GET WORDS
Next, we create copy for your website and marketing together, and I show you exactly how it will look on your pages with a UX wireframe. No surprises, no wondering “will this actually work?”—clear copy in context, refined until it’s perfect.
GET RESULTS
Then we pull it all together and put it to work for you in email sequences, sales funnels, social media profiles, and marketing materials. We will make sure your customers are guided from “who’s this?” to “this is exactly what I’ve been looking for.”
Telling The Right Story
“I had the pleasure of working with Jennifer and I am extremely pleased with the results. The writing was clear, engaging, and perfectly aligned with my expectations. She communicated well throughout the process, accepted feedback gracefully, and delivered everything on time. What impressed me the most was the attention to detail and the dedication to tailoring the content to fit my needs.”
Victoria Dudka, ContentAdore
Start Investing in Powerful Copy
Stop Setting Fire to Your Marketing Budget
Hop on a free discovery call with me, and we’ll identify the challenges you’re facing and how we can overcome them.
Craft clear brand messaging for your website, emails, and marketing that makes your customers feel seen, heard, and understood.
Be proud of your website copy and watch as it turns browsers into buyers. (and, often, fans for life.)
